WRC season 2016
by Toni Pihlaja
Campaign key-visual for WRC on Ruutu+. We decided to go for this feature film styled poster look. It highlights the excitement, drama and danger involved with the sport. The title “Latvalan aika” (Latvala’s time) is the campaign main slogan. This is the year when our Finnish hero Jari-Matti Latvala has the perfect opportunity to rise to the top.
We also created couple of promotion spots. You can watch them here: https://vimeo.com/154015426