Motorsport-campaign 2014 “Moor Gääs” Nelonen Pro & Ruutu

by Toni Pihlaja

Finnish race car drivers as well as motorbike riders tend to have a rather ridiculous way to pronounce English language. People in Finland call it Rallienglanti (Rally-English). The idea here was to imitate our racing heroes’ English in a funny, non insulting way. These are examples of the marketing material we created for print and digital environment. Concept by Cassius.

Motorsports-campaign "Rallyenglish"

WRC-print ad

Motorsports-campaign for Nelonen Pro and Ruutu. MotoGP-print ad

MotoGP-print ad