Motorsport-campaign 2014 “Moor Gääs” Nelonen Pro & Ruutu
by Toni Pihlaja
Finnish race car drivers as well as motorbike riders tend to have a rather ridiculous way to pronounce English language. People in Finland call it Rallienglanti (Rally-English). The idea here was to imitate our racing heroes’ English in a funny, non insulting way. These are examples of the marketing material we created for print and digital environment. Concept by Cassius.