Toni Pihlaja

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Superpesis 2016

We created a concept and produced key visuals and tv-spots to promote new Superpesis season on Ruutu. I was responsible for the concept and the still footage used for display marketing. I also did the graphics and colour correction for the final tv-spots. Tv-spots were directed by Harri-Pekka Pietikäinen. See the main spot HERE.

sp_concept-art2

Early interpretation of the key-visual

superpesis_screenshot

Parade banner

superpesis16_banners

Various CPC banners

 

 

Advertisements

Various flyers

flyer_Ruutu+_varainhankinta2

Flyer_Ruuru+_vainelamaa_hullutpaivat

flyer_Ruutu_Pro_superpesis_italansi

HTML5 – banners

Click the screenshot to see interactions and placement on site.

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LIIGA_banner_screenshot

masters_screenshot

superpesis_screenshot

WRC season 2016

Campaign key-visual for WRC on Ruutu+. We decided to go for this feature film styled poster look. It highlights the excitement, drama and danger involved with the sport. The title “Latvalan aika” (Latvala’s time) is the campaign main slogan. This is the year when our Finnish hero Jari-Matti Latvala has the perfect opportunity to rise to the top.

wrc_UrSa_230x297_web

Print ad on Urheilusanomat

wrc16_banners

CPC Banners

We also created couple of promotion spots. You can watch them here: https://vimeo.com/154015426

Liiga -season 15/16 key visuals

We created a campaign for the top finnish hockey league “Liiga” with Ivalo Creative. They came up with a strong concept as well as attractive key visuals (Photography by Duotone). Together we managed to pull off an intensive campaign that really captures the very essence of the game itself. You can find the main promo spot on my Vimeo channel.

Full page ad for Urheilusanomat

Full page ad for Urheilusanomat. (Concept by Ivalo, photography by Duotone)

Kausikortti-logo (season pass)

Kausikortti-logo (season pass)

Intersitital banner

Intersitital banner

Playoffs-passi_1516_logo

Logo for “Playoffs-passi”

Liiga1516_trophy_UrSa_59e

Key-visual for playoffs. Full page on Urheilusanomat. (Concept by Ivalo, photography by Duotone)

liiga_playoffs_banners

Various playoffs-banners

Sports team logos wallpapers

Various 3D rendered background images for your laptop/desktop screen.

Arsenal FC wallpaper

ASU_wallpaper

1860_wallpaper

flames_wallpaper

Chargers_wallpaper

San Antonio Spurs wallpaper

roma_wallpaper2

Dolphins wallpaper

Steelers_wallpaper_carbon_RGB

Oilers_wallpaper

Cleveland Browns wallpaper

Cardinals

Juventus wallpaper

Broncos_wallpaper

49ers wallpaper

49ers_wallpaper2

milan_wallpaper2

Green Bay Packers wallpaper

torino_wallpaper

Raiders wallpaper

Patriots_wallpaper2

Tappara_wallpaper

 

Liiga -playoffs 2015

Few examples of digital marketing material for Liiga playoffs on Ruutu.

Playoffs pass -logo.

Playoffs pass -logo.

Banners

Banners

Super Bowl XLIX

Examples of print and digital marketing material I created to promote Super Bowl XLIX on Nelonen Pro and Ruutu.

Print ad

Print ad

Banner ad

Banner ad

Liiga 14/15 -campaign

Marketing launch for the Finnish hockey league “Liiga” on our channels Nelonen Pro and Ruutu. These are some examples of print and digital material. The main concept “Home advantage for every game” by Dynamo. Photoraphy by Duotone.

liiga_253x365_web

Print ad for Helsingin Sanomat

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Back page for Urheilusanomat “Liiga-issue”. Featured a free password for Ruutu VOD service and a a short manual.

Liiga_1415_paraati_pvm_70kt Liiga_1415_paraati_sohva_pvm Liiga_1415_940x120_RUUTULiiga_1415_980x120_v2 Liiga_1415_160x600_v1 Liiga_1415_160x600_v2

 

Motorsport-campaign 2014 “Moor Gääs” Nelonen Pro & Ruutu

Finnish race car drivers as well as motorbike riders tend to have a rather ridiculous way to pronounce English language. People in Finland call it Rallienglanti (Rally-English). The idea here was to imitate our racing heroes’ English in a funny, non insulting way. These are examples of the marketing material we created for print and digital environment. Concept by Cassius.

Motorsports-campaign "Rallyenglish"

WRC-print ad

Motorsports-campaign for Nelonen Pro and Ruutu. MotoGP-print ad

MotoGP-print ad

BROOM_WRC_980x120_hinta

KALLIO_MotoGP_980x120